The Wedding Alchemist works with couples of all budgets who don’t want an overly traditional wedding day.
In a lot of ways, what she does is very similar to my work: she listens to the needs of her clients and suggests a unique visual style to make their big day stand out from the crowd. She’s worked with couples who’ve had Victorian Gothic Weddings, Rockabilly Weddings and even a couple who had a wrestling/space/rubber-duck/autumn mash-up style wedding in the National Space Center.
It’s not too hard then, to see just how eclectic her audience is.
Much like the mythical practice of alchemy – Caz specialises in turning a little into a lot, with small budgets and simple materials she can transform wedding venues into something truly unique and special, challenging the opulence and grandeur of much larger budgets.
After getting started by looking at castle livery, and sword-in-the-stone-esque banners and wizardry – I began to draw inspiration from Alchemical symbolism.
To keep things clean, I concentrated on the simpler alchemy symbols:
The linework is kept geometric and clean and the colours simple, to allow focus on the name. Finally, subtle gleaming lines follow the diamond and the triangle to draw your eye to where the symbols cross, where the alchemy happens:
Proudly displayed on a website, a uniform and recently a small studio space, I like to think this logo plays its own little part in the continuing success of The Wedding Alchemist.
The Wedding Alchemist Website is built on the self-building platform Squarespace. The end result is simple and uncluttered and the client can easily update the site with minimal effort.